Thursday, January 29, 2009

Simon Titley: Against jargon



My Liberator colleague Simon Titley has an article on Lib Dem Voice anathematising jargon, buzzwords and cliches of all kinds.

One of those he identifies is:

• Young people’s jargon – Like, whatever.
There is a certain irritating sort of journalist - perhaps unfairly, Zoe Williams of the Guardian is the first name that springs to mind - who affects an adolescent offhandedness in his of her writing. They do not just use "like" and "whatever": words like "stuff" and "squillions" feature prominently too.

Having been to a conference on social media for work earlier this week, I am now in possession of the perfect phrase to describe these embarrassing attempts to get down with the kids.

It is "Dad at the disco" or "Dad on the dance floor".

I intend to use it frequently - until it becomes a piece of jargon, of course.

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