Radio Shack is trying to rebrand itself as … wait for it … a href="http://www.dallasnews.com/sharedcontent/dws/bus/stories/080409dnbusradioshack.3b04ea3.html"The Shack/a. br /br /Other than being about as irrelevant to modern electronics as The Shaq is to modern center-playing skills in the NBA, you have to actually have new products and services, if the old ones haven’t been drawing customers.br /br /Unlike the former Federal Express officially becoming FedEx, as an already good company, half of strikeRadio/strike The Shack’s stuff on its wall pegs is already at Wally World, isn’t it?br /br /So, I agree with this:br /blockquote“Radio Shack is in a desperate battle to remain relevant,” said Drew Neisser, chief executive of Renegade, a New York-based brand marketing agency.br /br /“The name Radio Shack is a quaint artifact in a rapidly evolving marketplace in which mobile devices have become the CE [consumer electronics] portal. Using The Shack as a nickname is a bid to update its image and represent the passion loyalists have for the brand,” he said. /blockquotebr /Next — has the TRS-80 been rebranded as the TRS?div class="blogger-post-footer"There is no god and I am his prophet.img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7532871-1704335278612924409?l=socraticgadfly.blogspot.com'//div
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